Manage your profits as seriously as you manage your customers.
As Hong Kong adheres to social distancing and work-from-home measures in response to the public health concerns, marketers and advertisers are grappling with the fallout. Consumers avoiding public spaces has led to a drop in outdoor marketing effectiveness, while traditional cash flows continue to be disrupted. Meanwhile, a sudden influx in demand for content creation and digital marketing tactic implementations has emerged, with extremely tight timelines being drawn. In addition, the sheer costs of coping with the increased customer demand for digital output makes for stark reading.
Come join us at this MARKETING MAGAZINE WEBINAR SERIES:
UNLOCKING PROFITABILITY FOR THE NEW NORMAL TIMELINE
on Wednesday, 6th May 2020, 3:00pm – 4:00pm HKT and meet the industry experts on how to respond in this stage with visibility, agility and control over your business and make the new normal life of an agency a profitable one.
Industry Speaker: Jeffrey Chu
Director, You Find Ltd
Jeffrey is the founder of You Find Ltd, a full service digital marketing consultancy that specializes in search, social media, analytics as well as China outreach. By utilizing AI capabilities and an own in-house big data analytic system, You Find responds to brand needs by conducting in-depth audits of a brand’s current situation and tailor makes unique digital strategies, guiding marketing spend on the best on-line growth strategy to maximize business return.
Jeffrey is a Google Sales Master Trainer, the one and only trainer in Hong Kong appointed by Google to train local agencies on Google digital advertising. He is also a Honorary guest speaker of University of Hong Kong and Hong Kong Polytechnic University and a frequent speaker at Google events, digital marketing associations and other education intuitions as well as a columnist at Hong Kong Economic Times for Digital Marketing and Digital Transformation sharing. Jeffrey has a great enthusiasm for knowledge sharing. He is a co-writer of Philosophy of Digital Marketing (???????) which is the top 10 seller in Business and Management category.
Professional Business Transformation Consultant: Donald Austin
Executive Director, One Pacific
Donald delivers a unique blend of international problem solving and project leadership experience with his teams partnering with clients throughout Asia and the Middle East to implement complex ERP Systems, Business Process Improvements. Donald also serves on the Board of Governors of the American Chamber of Commerce and was a past Chairman of the Entrepreneurs Committee. He has recently been invited to Oracle NetSuite’s JAPAC SP Council for his decades of professional practice.
3:00PM – 3:05PM – Introduction: Rick Boost, Editor, Marketing Magazine (host)
3:05PM – 3:25PM – Tech considerations: Donald Austin, Executive Director, One Pacific
3:25PM – 3:45PM – Panel Discussion & Application with Donald Austin, Executive Director, One Pacific and Jeffrey Chu, Director, You Find
3:45PM – 4:00PM – Q&A
4:00PM – Closing Remarks, End of Webinar