Hair Dryer Innovation Powers a New Wave in Hair Care
In 2004, Kent Yu introduced a hair dryer called the Featherweight that could dry hair in half the time of traditional dryers, powered by the gemstone tourmaline. The Featherweight captured the attention of celebrity stylists, offering a luxurious alternative to the drug store dryer, and T3 Micro was born. Today, the company boasts 40 products, from dryers and curlers to flat irons and brushes.
I really appreciate that NetSuite’s always changing. It’s a nimble and adaptable system, and they’re always making updates.Amanda Afeiche, VP of Finance and Administration, T3 Micro
Automation Journey of an innovative haircare product manufacturer
A dryer like no other
The enthusiastic response to the Featherweight provided all the momentum T3 Micro needed. Soon, the company was rolling out products in all hair care categories, even introducing a shower head that filters out chemicals. The result has been an extended run of significant growth.
Realising something was missing
After years on the platform, T3 Micro realised it wasn’t using NetSuite as effectively as it could to manage growth and support expansion, and it discovered that several of its issues had already been addressed by NetSuite partner solutions.
Leaning on the ecosystem
T3 Micro has gotten the help it needed from NetSuite and its partners. NetSuite consultants worked out a problem processing returns, Tipalti helped to develop automated approvals for vendor payments and Demand Works Smoothie has given it critical inventory planning capabilities.
Considering all options
T3 Micro’s strategy is simple: be open. The company operates under the assumption that it’s not working as efficiently as it thinks. That means looking for alternative ideas with open minds, learning what partners can offer and maintaining contact with its NetSuite rep
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*Adopted from https://www.netsuite.com.hk/portal/hk/customer-testimonials/t3-micro-manufacturing.shtml